5 Top Advantages of Using Social Media for Your Business

by Qode Social Social Media Management Toronto

Nov 08, 2017

It wasn’t too long ago when social media was a place where teenagers would hang out to socialize with their friends. Fast forward to today, and we see people of all ages frequenting these social sites for a variety of reasons. Not only can you socialize on the platforms, but you can also catch up on the latest news, find out what your favourite celebrity is up to or simply find a great recipe that you’d like to try. You can also connect with businesses in order to find out more information about a product, new product launches or to learn about the company itself.

Business owners must propel their operations into the 21st-century in order to remain relevant to their existing customer base and to potential future customers. If you haven’t yet connected with others via social sites the time to start is now. Here are just 5 of the many advantages you can expect to receive once you reach out to others using this medium.

Generate leads – Accumulate more leads that can turn into sales. By posting regularly on your selected social sites you will naturally attract the type of customers that are interested in what you have to offer. You can easily direct these leads over to your website to convert them into buyers.

Customer service – It’s estimated that more than 67% of today’s consumers expect to receive customer service via social media. They don’t want to send an email and wait for a reply – they are looking for a fast response. Retain more customers and show others that you are easy to contact by replying to them in a timely fashion.

Targeted ads – You can run ad campaigns on various social media sites and segment your ads by gender, profession, location, age, behaviour and much more. You can also track your ads’ performances in real time.

Geo-Targeting – When you test and tweak your promotions on social media sites you’ll be able to find out what types of customers are responding to them. With this knowledge you can then fine-tune your marketing efforts and reach out specifically to these targeted audiences.

Brand awareness – Build up a presence on social sites and you’ll also establish brand loyalty. Your followers are more likely to remain loyal to you when you stay in contact with them via social media.

If you need help setting up your social presence please give us a call today at (416) 226-0563. You can also learn more about social media marketing by visiting our website at qodesocial.com.