Instagram is a front-runner in terms of social media channels and is a great resource to use when you’re growing your business. Although most of the users of this platform are composed of millennials, older generations are starting to embrace the app more each day. While Facebook usually takes the spotlight when it comes to promoting a business on a social media network, Instagram is too big and powerful to be ignored.
Motivate Your Followers and Fans
No matter how many followers you have on Instagram, it’s important to give them the attention they deserve and get them motivated enough to spread the word about your business. Get everyone involved by engaging and asking for some suggestions about new products or services. This will not only strengthen the relationship that you have with your fans but will also give you valuable insights into potential new ideas to grow your company.
Link with Influencers
There are a lot of influencers on Instagram that can help you to grow your business by leaps and bounds. It’s always a good idea to look for an influencer within your field that can help to spread the word about your brand. This way, your content will be showing up on two different accounts, which will make your exposure much more significant, since these web celebrities usually have a considerable following. Don’t underestimate the power of influencers – especially on this social media platform.
Share with Your Community
Give back to the people that are constantly demonstrating brand loyalty. Offering giveaways and contests will likely motivate them to check your account more often, but make sure these giveaways are fun and exciting for your followers, emphasizing the idea of giving and not receiving. This is not the time to try to boost your sales but to raise brand awareness and to gain more respect from consumers.
Use these amazing Instagram tips to help grow your business and increase your online presence where it matters most. If you need any help establishing or building your exposure on Instagram or any other social media sites, please visit our website. Qode Social focuses on social media marketing in Toronto, so if you need to grow your business’ online presence, just get in touch. As a Toronto social media agency, we can make any business raise its conversions through a strong social presence.