Facebook is the largest social networking site in the world. It’s a must-have for any business looking to utilize social media marketing. Learning how to navigate a Facebook business page is simple, but there are also plenty of awesome hidden marketing features that most people don’t know about. Although these aren’t necessary to create a successful marketing campaign on Facebook, they sure make things a lot easier.

Pages to Watch
The “Pages to Watch” feature is a great way to keep tabs on competitors. This allows you to compare page likes, activity, and engagement on photos.  To access this feature click on Insights at the top of your business page and scroll down to “Pages to Watch”.

Liking pages as a brand
This feature is a way to show support for other brands or products. This allows your business to essentially endorse other products and is a great way to connect your brand to sponsors or collaborators on Facebook.  To like a page as a brand, visit the page and click on the small 3 dots on the right side of the header. Then select “like as your page”.

Pin posts to the top of your page
Have an important update, announcement, or release? Pin the post to the top of your page. This feature ensures that page visitors don’t miss that important update. To pin a post click on the little down arrow on the right side of the post you want to pin. In the dropdown menu, select “pin to top.”

These simple features can help make your marketing campaigns more targeted and effective. Although these tips will help you navigate your business’s Facebook page, the best option for a full effective social media campaign is to hire a social media specialist. For full social media services contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading social media marketing service in Toronto, maintaining and growing your online presence.