Creative Ways to Boost Your Brand Recognition on Social Media

by Qode Social Social Media Management Toronto

Apr 11, 2018

Give your reputation a boost on social media by using your creativity to bring more awareness to your brand. The big-name companies are using sophisticated strategies to drive in new business and to raise their brand recognition to new heights. Here are some suggestions to help get your creative juices flowing in terms of promoting and marketing on the various social channels:

Multiple Platforms

It seems that every year there is a new social media channel that is taking precedence over the other ones. Today, Instagram is the go-to social platform that many marketers prefer but this can change quickly. In order to be prepared for the future, use a multi-platform approach to reach out to your audience. This way, when one becomes more popular than the others, you’ll be ready to put more emphasis on it with a business profile that is already strong.

Influencer Marketing

This is a trend that isn’t going away soon. Most marketers that put some of their social marketing budget into this strategy claim that it is highly effective. Reach out to the users on social media by communicating a strong message through an influencer. This is a great way to build up a connection with your audience.

Analyze Your Strategies

Use metrics to your advantage to find out whether your strategies are working or not. You’ll be able to not only measure your social metrics but can measure the metrics on your website as well. This way you’ll be able to see how your social marketing is influencing your website visits and your overall conversions. After all, at the end of the day, you want your marketing dollars to lead to increased sales.

While other marketers are simply measuring the social metrics and determining how they apply in terms of the number of followers and engagement, you can use the metrics to determine how your marketing is influencing the overall health of your business.

Learn more about social media marketing and how it is evolving today by visiting our site at We offer full-service social management so that you can concentrate more on running your business.

Qode Social, the best social media agency and social marketing company.