Essential Social Media Management Tools

by Nathan Halnin

Jul 20, 2020

Photo by Austin Distel on Unsplash

With the exponential growth of social media over the last decade, it may seem overwhelming to just start now on these platforms. Fortunately, a lot of these social media applications are easy to navigate and offer interfaces that are simple to understand. However, you or your company may have a particular reason for joining social media, and for most companies, the reason may be to gain another platform to reach more audiences. 

Regardless of what reason you choose to join social media, it is important to consider how you can make your profiles stand out while being on these platforms. With the abundance of information available online, particularly on social media, the attention span of individuals have been decreasing according to a study by the University of Denmark. 

Many companies have incorporated their brand values and design into their social media pages, designing campaigns and posts that have been tailored to suit their company’s identity. Behind all of this is careful and strategic planning, but it is also important to consider the tools that were used to make these branded social media accounts successful. Without these tools, these campaigns would be much more difficult to roll out.

Whether you are just joining social media, or you are looking to refine your social media content, here are some social media management tools to help your campaigns.

Content Calendars

One of the most important tools in managing your social media accounts is a content calendar. A content calendar is an outline that specifies which type of content will be posted on certain days within a given month. Just as the name suggests, it is designed in the likeness of a calendar, but different applications have varying functionalities. Some applications that offer this include Trello and Asana. However, you can even create your own calendar using spreadsheets like Microsoft Excel and Google Sheets. 

A content calendar is important in keeping track of the content you are planning on posting. Keep in mind, it is important to have a strategy first before mapping out your content on a calendar, but the benefit of having one of these is that you get a sense of how your content will be laid out visually. A content calendar is also important in keeping your campaign organized, and it allows you to plan ahead for future content that will be posted.

Content Scheduling

Along with a content calendar, having an application that automatically posts your content is ideal, especially if you are using different social media platforms. While Facebook and Instagram have the Facebook Creator Studio which allows you to schedule content for these two platforms, it is not always ideal if you intend to post on other sites such as Twitter or LinkedIn. Applications like Hootsuite and Buffer allow you to simultaneously post and schedule your content in any social media platform.

Content scheduling is ideal for keeping your campaigns on track, as it saves you the hassle of having to post content manually on each social media platform. It is also ideal since you may consider posting content multiple times a day, and for content that may be posted during after hours of work, you do not have to post it manually. Lastly, some content scheduling applications offer a suggested time to post your content, based on the analytics that are available on your accounts, where the application will give you a timeframe in which your audience tends to be the most active. 

Design Tools

A content strategy may not be as effective without access to design tools. While you may decide to designate the content creation portion of your strategy to an external company, it is a good idea to still be knowledgeable about design applications that can support your creative vision. Keep in mind that the content you post is the focal point of your campaign, and depending on what your company aims to do, your content will certainly be the catalyst that will make it successful or unsuccessful.

While there is a wide range of design applications available, they all have different offerings in terms of accessibility, difficulty and price point. For free applications, you may want to consider popular tools like Canva which provide a rich selection of templates and design options which can be used for social media. If you are looking for more creative freedom, perhaps Adobe Photoshop and Adobe Illustrator may be what you are looking for, though you will need to pay for them. If you are interested in exploring other applications, please refer back to our blog about design tools

Photo by John Schnobrich on Unsplash

These three tools are just the essentials for managing your social media accounts, there are other applications which can also provide helpful insights to shape your content strategy and campaigns. Some of these include using analytics, automated reply bots, and much more. We will cover these in another blog post.

If you do not have the time or resources to get started with your social media, then our team at Qode Social can assist you with our years of proven experience in social media management.

Qode Social is a Toronto-based social media marketing agency that specializes in community building, account growth, ad analysis, Facebook and Instagram support, and more. Led by experienced social media experts, Qode Social has worked with companies such as Gay Lea Foods, Days Inn Canada, TP-Link and more. Qode Social is a division of Qode Media, which is the parent company that focuses on SEO and graphic design.