According to a recent study, approximately 80% of small businesses are using Facebook for their marketing. This makes Facebook the most popular advertising tool on the Internet beating out rival social platforms such as Twitter and Snapchat. Facebook is even more popular than traditional marketing methods such as radio and newspapers.
The study was conducted by G2 Crowd, which surveyed small businesses with a maximum of 250 employees. Twitter came in second as a marketing channel while LinkedIn grabbed third spot and Instagram came in fourth. Marketing on these platforms is free of charge if you’re only adding your own posts and building up a fan page to boost your brand. They are also an inexpensive option for paid advertising for smaller businesses that don’t have high marketing budgets to work with.
Of the small business owners and operators surveyed, 38% said that Facebook was their most successful platform for marketing. Whether business owners are only setting up pages on Facebook or are reaching further and using the cost-effective paid advertising, these businesses will continue to use this channel for marketing due to the results they are seeing.
Facebook gives you the opportunity to stand out from the rest of your competitors through pro-active marketing. It’s important to use this site to its full potential by analyzing your target audience and then promoting to them.
This social media site gives you the chance to collect and analyze the data from your ads and use this information to create laser-focused advertising.
If you are running a small business and haven’t yet explored all of the hidden possibilities of Facebook advertising, visit our website at www.qodesocial.com or call us at 416-226-0563. You too can be one of the many businesses that experiences phenomenal results through social media marketing.