How To Hack The Instagram Algorithm In 2019
Jul 02, 2019
How the heck does the algorithm work, anyways?
If you or your business are hoping for your content to be seen by more of your followers, it is essential to understand how the algorithm works in 2019. Many people have been noticing a significant drop in engagement, likes, impressions, reach and followers on Instagram and have become unsure and quite frustrated on how to maneuver the social app. It’s important to realize that Instagram is constantly updating its features. Changes are recurrent and frequently unannounced (ugh!). On the bright side, by better understanding how the app works you are able to drive more engagement and attention to your content.
We understand how discouraging it can be to try to stay on top of everything and are here to help you figure it out.
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timelines of the post.” According to this statement released by Instagram, the more the app thinks that you will like a post based on previous behaviour, content liked and engagement, the higher it will appear in your feed in an aim to improve users’ experiences. Content with which users interact and engage with more often, is more likely to be prioritized.
With this in mind, it’s crucial that users concentrate on posting consistently good images and videos. This is the best way to increase engagement and, above all, signal to the app that your account is one of quality.
To ensure that you are being consistent with your posts, familiarize yourself with an Instagram scheduling app such as CandyBit Social. This free social media management app allows you to schedule photos, captions and hashtags for Facebook, Twitter, LinkedIn, Pinterest and Tumblr. A month’s content can be viewed at a glance with the ‘Content Calendar’ feature as well as the analytics accrued over time on your account. This simple scheduling tool can save you a lot of time and stress and help you develop a killer marketing strategy!
Equally important to posting frequently, would be to constantly engage in the comments section of your feed by interacting with other users, replying to them or even ‘hearting’ their comments. All of this will demonstrate a real relationship with followers.
While the algorithm does factor in many things, these key takeaways can significantly improve your content’s performance over time and drive more engagement to your posts.
Let us know what your experience has been with the algorithm and what tips seem to have worked positively for your social channels!