How to Make Your Instagram Presence Look More like a Business

by Qode Social Social Media Management Toronto

Aug 08, 2018

Social Media Agency Toronto - Best Social Marketing Company

There are tools available on Instagram that can help make your Instagram presence look more business-oriented and professional, and they are just a few easy clicks away. If you are using Instagram to reach out to customers, here are some of the most important features you should be using to accomplish this goal:

Action Buttons

Add the Instagram call-to-action buttons to your business account on your profile page. This way, it is easier for customers to purchase tickets, make an appointment with you and more.

Shoppable Stories

Instagram is currently testing out a new feature that allows consumers to shop from Instagram Stories. Only select partners have access to this feature at the moment but it should be rolling out soon to all users. You’ll be able to tag products in your stories so that followers can click on them directly make an instant purchase.

Use the @Mention Sticker

This sticker allows you to mention a specific customer. You can use this feature in your Stories to let others know about individuals that have won a prize in a giveaway, someone that has submitted a great testimonial or to provide more information about a guest on one of your recent podcasts. In many cases the person mentioned will decide to share your content with the followers on their own Stories.

Landing Page for Links

Instead of loading up your profile with a ton of links, you can simply place a direct link to a landing page that provides a number of different links. This will help keep your page looking neat, tidy and professional and you can add more links as necessary when new products are added.

Instagram is a great way to connect with potential customers, and by following the above mentioned tips, you can ensure your profile will begin to look as professional as possible. Here are Qode Social we are dedicated to giving your business the successful brand marketing and professionalism you are looking for. If you have any further questions about building your business on social media platforms, or for more recommendations about social media marketing, please visit our website at today.