Importance of Social Media Management

by qodemedia

Jun 27, 2016

Social Media Management Toronto

Harnessing the potential of social media is a great way to get your brand and product out there and increase your customer base. In fact, social media marketing has a 100% higher lead-to-close ratio than outbound marketing, meaning at this stage of the game, lacking a social media presence is a huge misstep. The Qode Social team takes a look at some of the benefits of social media management and how we can help you take full advantage of it below.

Our Services

Our team can create and manage up to five social media channels for you to get you started on the road to establishing an effective social media presence and solidifying your brand. These channels are:


  • Twitter
  • Facebook
  • Google +
  • Instagram
  • Pinterest


Using information on the times that your target audience is most active, we will set up  postings to capitalize on the times that your audience is most active, and reach out to them with the goal of establishing and solidifying relationships that will translate into revenue.

Quality Management

One of the most important factors in a successful social media campaign is quality management. Taking the time to keep each channel updated and relevant is critical in order to establish and maintain a reputation with your audience and show them that you take your product seriously. In addition, you must be able to determine the content that is most effective for each unique channel, as they all differ from one another in specific ways. Simply having an online media presence isn’t enough – you also need to keep it updated with material relevant for both your audience and the channel.

Target Audiences

Specific target audiences will be active at different times and in unique ways, meaning you need a campaign that caters to this. Using our business professional publishing tools, our team will create content that connects with your audience in a proactive manner. Furthermore, we will monitor each account’s interactivity with your audience to determine the nature of the interactions between your consumers and your online media.

Public Perception

Keeping your social media accounts updated with relevant material means catering the content to your brand. Whether you’re company is rooted in construction or located behind laboratory doors, a firm grasp of your product and audience is needed in order to ensure that your accounts reflect your brand. Our team will consider the desired public perception for your company and ensure that your posts and content are crafted in order to solidify this perception.
Social media management might seem like a time consuming process, and that’s because it is. Let us handle it for you! Our team at Qode Social can handle all of your social media management needs in Toronto in order to connect with and engage your unique audience in the most effective manner. Our parent company, Qode Media, is also the top SEO Company in Toronto. Give us a call at 647-951-0763 today to set up a meeting and we’ll let you into the world of potential that your business has been missing.