Establishing a strong social media presence is important, but the way you do it defines your ultimate success. With so many platforms to choose from, it’s easy to lump your efforts into a one-strategy-fits-all type of approach. This will not gain you any ground as far as your branding and your reach goes, as each social site has its own rules and individual quirks that you need to understand.

One type of content may do very well on one site, but might not resonate with users on another. Each social network has its own type of users, and just being present on a site doesn’t mean that you’ll be able to connect with people successfully. You need to understand who you are speaking to and how to speak to them in order to gain their trust and a loyal following.

If you plan on marketing on Facebook, for example, you should be aware that video posts are currently trending and you’ll get a lot more traction for your money when you invest in a few simple videos that contain powerful messages. On the other hand, you’ll want to have snappy photos available to post on Instagram and compelling one-liners that you can tweet out to your followers on Twitter.

Millennials are turning to Snapchat more than ever, so if you are offering a product that would appeal to this age range, you’ll need to develop a presence there using engaging, brief ads that appeal to the viewers. You’ll also have to develop an understanding of the subculture that hangs out there and the type of language and tones they are using.

It’s not enough to simply “put yourself out there” across the multitude of social media sites that are available. You should have a keen understanding of the different nuances that separate one from the other. This way, you’ll be able to talk to your potential customers effectively and let them know what you have to offer in a positive, meaningful fashion.

It’s difficult for businesses and even individual webmasters to keep up with the trends and changes that happen on a day-to-day basis with social media sites. Learn more about social media management and how it can apply to your company by calling Qode Social today at (416) 226-0563 or by filling out our contact form at