How to Increase Your Sales during the Holiday Season with Social Media Marketing

by Qode Social Social Media Management Toronto

Dec 14, 2017

The holiday season has arrived and this is your best opportunity to market your product and your brand. It’s the time of the year when people are ready to spend their money and are looking for the best deals available. It’s estimated that online sales will rise by 16.6% in 2017 compared to last year so go ahead and make your marketing plan by following the tips below.

Video Marketing

Capture the attention of your audience with videos to increase your sales this year. Video marketing on social sites is a highly effective way to encourage consumers to spend at your store. In fact, approximately 50% of shoppers will look for video content that describes your brand before making a purchase.

Segment Your Market

Most of the social media platforms allow you to break your audience down into different geographical locations. You can target different regions and areas while also sending out a broad national message to people across the country.

Your Existing Customers

Many of your existing customers can be repeat customers. Let them know about any products that may complement what they already have or any upgrades in your products. You may also want to consider giving them a special promotion to reward them for being loyal customers.

Re-Target Your Ads

A lot of people have landed on your website and have left without making a purchase. You can re-target these individuals by sending them images of any items they were looking at. This is a great way to remind them about a product and you can also offer them a discount if they decide to go ahead and finalize the purchase.

Personalized Ads

It’s the holiday season so be sure to create advertisements that resonate with your target audience. This time of the year allows you to personalize your ads based on demographic and geographic factors. This is a great way to increase your ROI through your social media marketing efforts.

If you are running a business and need help with your social advertising please give us a call today at 416-226-0563. You can also browse through our website at to see how our customized social packages would work for you.