Haven’t you heard? Instagram will be reinventing 2010 in 2022.

On December 8th, CEO Adam Mosseri spoke before congress at a Senate panel stating, “We’re currently working on a version of a chronological feed that we hope to launch next year”. This newly enhanced feature will allow users to be in control of how they view content by swiping through a newsfeed based on unbiased timeliness, rather than relevancy.

In the first quarter of the new year, users can potentially expect to have the option to keep the algorithmic order—which ranks your feed based on what the algorithm thinks you want to see—or revert it back to a chronological order.

Now, this may all sound too familiar to long-time Instagram users. Many active accounts from 2010 have longed for the day when the viewing your feed in reverse chronological order would make its appearance once again. Although Instagram has notably rejected the proposal to bring the feature back, Mosseri claims that his company is actively exploring the option and has been working on the project “for months”.

Let’s look into how this new update could affect you.

 

As a recreational user, the current algorithm often times misses important posts you wanted to see. This is due Instagram’s focus on surfacing your interests and organizing them into a personalized feed in order to increase the length of time spent on the app.  However, this grew very tiresome for many users, as they typically get tired of swiping through old, boosted content and being bombarded by unsolicited advertisements.

On the flip side, many businesses on the platform would prefer to stay away from the chronological order option, as their brands may receive less traction. With the current update, brands can expand their reach to a plethora of users through sponsored posts. This metric serves companies as they can generate more sales through a supplementary distribution channel over the Instagram interface.

Come early 2022, Instagram users will have to make a brave decision that will ultimately change the way they view, process and exchange content with the world.