päd. social media term

Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories.

Category A
All users must comment on and like every single post within 1 hour.

Category B
All users must comment on and like every single post within 24 hours.

Category C
All users must comment on and like relevant posts whenever they can.