Snapchat, So Lit Right Now ?
Nov 22, 2017
A new study that was conducted by the Piper Jaffray investment firm shows that Snapchat has become increasingly popular amongst teens in the United States. This company runs surveys for teens each fall and spring to learn more about their social media habits. This fall, the survey offered a surprising insight into the preferences of teens in terms of their social media preferences.
Of the 6,100 teens that were surveyed for this report, 47% said that Snapchat is their social media platform of choice versus any other social site. This is quite an increase considering that only 39% listed Snapchat as their favourite earlier this spring. When you compare these findings to an earlier 2015 report by the same company, it’s easy to see that Snapchat has certainly come a long way. In 2015, Snapchat was at the bottom of the list as the least preferred social platform.
The teens surveyed this fall came from 44 different states and the average age of the teens was 16. Teachers distributed the surveys to their students, and these teens come from households where the average income is slightly higher than the national average at $66,100.
Snapchat rolled out a new feature this week in the form of Context Cards that would offer extra information such as transportation options, directions, opening hours and reviews to posts. It’s too early to tell whether this new option will be a hit amongst the younger generation that is populating the site.
It’s estimated that more than 75% of the users on Snapchat are between the ages of 12 and 34, but it’s also important to note that there are a lot of consumers in this age range. If you have a product or service that targets a younger demographic, this is the place to stand up and be noticed.
If you have any questions at all about marketing on Snapchat please call us at (416) 226-0563. You can also visit our site at www.qodesocial.com to learn more about social media marketing on various social networks.