If you’re in the travel industry and haven’t embraced social media marketing yet, now is the time to explore a new challenge. This is an important element for your company and can be used for promotional marketing and customer service. It’s a quick and easy way for consumers to approach you to book a trip, ask questions and to leave feedback.
Social media gives you the opportunity to engage with customers in real time to establish connections that encourage brand loyalty. Consumers are communicating about businesses on social media with others and studies have shown that 1 out of every 3 customers would prefer to contact businesses through their social media accounts instead of giving them a call. Statistical analysis also shows that 71% of consumers that have had a positive experience with customer service on social media are more likely to recommend the business to family and friends.
You can use these numbers to your advantage as a travel agent. You can connect with your guests on a social site to help them map out their travel plans. This can all be done in real time and in today’s digital age it’s important to reach out to consumers to make a connection with them as quickly as possible. Instant communication and feedback has now become expected and is an indication of service excellence.
The contact points in the travel industry have changed and your business needs to keep on top of them to remain viable. Engaging with customers on social sites allows you to reach out to consumers and be contacted by them at every touch point along the sales journey.
If you need to build up your social presence as a travel agent please contact a social media travel management expert through our website at www.qodesocial.com. You can also contact us any time to discuss your business and its social needs at (416) 226-0563.