Conversion rate is the amount of users who take the desired action when brought to your page. In SEO terms, this is submitting a contact form, calling a number, sending an email, or booking an appointment. This does not include users who purchase a product or service, as once it moves from web to person, it becomes reliant on customer service for each business.back to top
flʌf. social media term
F.L.U.F.F. is an original Qode Social acronym that stands for Fun Lighthearted User Friendly Features. This term describes content that is funny or entertaining, directly referencing pop culture, events, memes, celebrities, quotes, or puns. F.L.U.F.F. content does not directly reference a brand, and does not directly aim to sell sell a product or service. The inclusion of F.L.U.F.F. content is integral to an organic social media campaign.
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The Knowledge Graph is a visual infographic that is located on the right hand side of Google when you type in particular search terms. The knowledge graph can include businesses, information about individuals, events, social media icons, and more. This was added to Google’s search engine in 2012.back to top
Landing pages are used frequently in SEO. They are web pages designed to be specifically viewed by a location not found in the navigation bar. Typically they are created for Adwords campaigns, so a business can tailor the content a customer sees first when they click on the ad.back to top
päd. social media term
Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories.
All users must comment on and like every single post within 1 hour.
All users must comment on and like every single post within 24 hours.
All users must comment on and like relevant posts whenever they can.
θʌm stɑːp ing. social media term
Thumb-stopping describes exemplary content, typically viewed on a mobile device, that catches the attention of the user and causes them to stop scrolling. This usually refers to content displayed on social media platforms, but can also refer to display ads.back to top
viz-u-all sen-trik. social media term
Visual Centric describes industries or businesses that can be clearly marketed through imagery — such as jewellery, clothing, or make-up. Visual Centric businesses tend to perform better on social media platforms like Instagram or Facebook. Businesses within this industry can also use social media as a means of conversion, instead of a simply for branding or community management.back to top
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