Using Augmented Reality For Social Media

by Nathan Halnin

Feb 01, 2021

person holding black tablet computer
Photo by UNIBOA on Unsplash

Augmented Reality or AR for short, has been a popular interactive feature for quite some time now.

With AR, users are able to interact with a computer generated entity that can take shape in many different forms in real life. It is important to note that AR is different from virtual reality (VR), as VR takes users to a fully immersive experience out of the physical space.

The simplest way to understand AR would be with a popular example. Remember Pokémon GO? The entertaining app was the buzz for 2016, and it encouraged players to venture outdoors to play the interactive game. While using your mobile device, users had to turn their camera on in order to see how Pokémon integrated its digital creatures into the real world.

While AR is great for entertainment, it has also been widely used by companies to promote the sales of their products. Although some prefer to shop in-store, how would you feel about being able to “try” something on virtually? That’s what Ray-Ban and MAC Cosmetics have integrated on their online websites, where customers can try on the products that they are selling by simply turning on their camera and letting AR do its magic.

Social media has also allowed AR to be utilized on certain platforms. The trend initially grew with Snapchat, where users were able to turn on filters and lenses on their cameras. Instagram followed suit when Instagram Stories were introduced.

For social media marketers, AR offers a unique experience that can be used to further strengthen a brand’s marketing strategy. Below are some examples of how AR can be used on social media to create distinct and memorable experiences for users.

 

Add Entertainment

For some brands, one of the best ways to create a stronger relationship with their customers on social media is through entertainment. Think of the times that you were scrolling through Instagram and you saw a post that you thought was funny, and you decided to share it with others.

AR can be used to create entertaining games through the use of filters on Instagram. Take the example of Taco Bell, where the fast-food chain released a filter that turned users into tacos, while strategically placing their logo in the bottom which added visibility to their brand.

Add Value

Beyond entertainment and sales, organizations who are hoping to raise awareness about a certain topic can do it through social media. Take a look at Twitter, where trending hashtags have helped others become informed about certain subjects that users are tweeting heavily about.

On apps like Instagram and Snapchat, AR has helped some charities and organizations in fusing their message through the use of filters. Snapchat teamed up with the Ad Council to release a filter that spoke out about Bullying Prevention Month. In another example, the Brain Tumor Charity made use of Snapchat by adding filters that had the goal of raising awareness about brain tumor symptoms among teenagers.

Add Sales Opportunities

While social commerce has rapidly increased on social media, companies and brands have found unique ways to promote their products on apps. Because social media platforms can allow users to share to their audiences, it creates a domino effect which could ultimately result in higher reach and higher engagement.

As previously mentioned, some brands have used AR to allow users to virtually try their products on. Cosmetic companies have utilized this opportunity, where users can try on products through websites or filters on social media. Companies such as MAC Cosmetics and Nyx have strategically made use of AR to help their customers get an idea as to how their products will look on them. Apart from cosmetics, other companies such as apparel and furniture have also experimented with AR to give their customers a better experience.

person holding black iPad
Photo by Patrick Schneider on Unsplash

AR is certainly an upcoming trend that is still being explored by many companies. For those who have already used it, they are certainly creating unique experiences for their customers. Although the bigger challenge may be in trying to create your own AR filter, some apps like Spark AR allow you to create it your own way. But if that is too much work for you, UI/UX designers can help in making your vision become a reality.

If your business is planning to expand their marketing to social media, then our experts at Qode Social can assist you in every step of the way. With years of proven experience, Qode Social can help strengthen your brand identity on social media, while also fulfilling your desired business goals to make your company grow.

Qode Social is a Toronto-based social media marketing agency that specializes in community building, account growth, ad analysis, Facebook and Instagram support, and more. Led by experienced social media experts, Qode Social has worked with companies such as Gay Lea Foods, Days Inn Canada, TP-Link and more. Qode Social is a division of Qode Media, which is the parent company that focuses on SEO and graphic design.