Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light.

Business Profiles

With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication.

Insights

Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers.

Promote

Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link.

With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media marketing company to help.  Get in touch with us via our online form or call us at 647-556-3167 for a free consultation.