FREE SOCIAL MEDIA AUDIT

Social Media for Business

Qode Score™ is a complete and comprehensive audit of all of your existing social media channels. First, are your socials on the first page when you search the company name? Second, are all channels worth continuing with? First, we evaluate your channels to ensure that your current content is reflective of your branding. Next, we will make note of errors and necessary fixes, such as spelling errors, graphic design flaws, missing icons, bios, correct category, and more.

Consistently tracking your progress in any given area is a simple way to observe your progress. When you are trying to eat healthy, keeping a nutrition diary and regularly weighing yourself is a good benchmark of how you have progressed. Social media is no different – keeping an eye on your progress helps you see your problem areas, your strengths, and your neglected areas.

A wedding photographer is likely not going to rely on the same social media platforms as a musician – context is everything. We assess the social media platforms that you currently use, as well as the platforms that we think you should be taking advantage of. Next, we search for inconsistencies - this one is important – many companies have created social media platforms and never bothered updating them after a rebrand. Your internet presence must be consistent – images, descriptions, avatars, logos, etc. Next, we search for post frequency. If your Facebook page gets posted to regularly, but Twitter or Pinterest hasn’t been touched for months, there’s some work to be done. If a client stumbles upon an outdated page, it reflects directly upon how you manage your workload. Keeping up to date is integral.

One of the most important aspects of this audit is an authenticity check. Purchased Facebook likes and Twitter followers are easier to spot than you think. If your social media presence is purchased, your fans will not trust you or your product/service. We strongly recommend against purchasing Facebook likes.

After we have gone over the basics, we talk about how we can help, what platforms you should be on and why, and how you could be more successful on social media. We can also help you become verified on several different platforms. We are Social Media Marketing Experts – let us handle your branding, so you can focus on your business.