How to Improve Customer Loyalty through Social Media

by Qode Social Social Media Management Toronto

Nov 15, 2017

When you’re running a successful business, it’s important to keep your loyal customers happy so they don’t turn to the competition. Not only do you have to look for new customers, but you must also put attention on your existing clients. It’s a delicate balance that must be maintained, and it’s extremely important. If you spend all your time hunting for new leads and customers, your existing customer base can decrease in size.

Customer Loyalty and Social Media

One of the best ways to connect with your current customers is to reach out to them through social media sites. It is here where users go to share the great experiences they have had with various products. You can also encourage “Likes” for your pages by offering your customers special deals. This is positive exposure and it can spread like wildfire when you offer specially-targeted discounts to your loyal customer base.

Reach out and Listen

Social media allows you to reach out to others while at the same time giving you the opportunity to listen to what your target audience has to say about your product. It is here where you can find out what people really want and give them the opportunity to speak their minds. Many companies get a lot of their new product ideas just by listening to their customers on social media. At the same time, the customers feel like they are being acknowledged and heard, which makes a huge impact when it comes to establishing a strong sense of loyalty.

Conversion Activities

Once you start seeing more engagement through your social media efforts, you can then create conversion activities to help establish deeper relationships with your clients. Activities such as contests, surveys and information sessions are just a few of the ways you can encourage interaction. You can also set up a VIP program where loyal customers will receive special benefits, discounts or rewards for providing feedback on your products. There are a number of different ways to implement conversion activities and they will differ from one social site to the next.

People are heading to social media websites to talk to others about their experiences with services and products. Make sure that you provide a platform where they can discuss relevant topics with you so that you can relate with them. If you need any help with your social media marketing in order to build up more customer loyalty, please call us at (416) 226-0563 today or visit our website at for more information.