Use Social Media to Make Your Brand More Authentic

by Qode Social Social Media Management Toronto

Jul 25, 2018

Social Media Agency Toronto - Best Social Marketing Company

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences.

Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform.

Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling.

Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences.

The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions.

How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at hand.